scaling is everything

The concept was developed on a thorough analysis of many reforestation and forest protection projects. During our research, we identified four bottlenecks, preventing tree protection, production and plantation, from scaling. Here are the key questions, we asked, to identify the ‘weakest links’ and how our concept addresses them.

Most current initiatives are running projects within a fixed time frame. NGO’s, as well as semi commercial projects, are mostly focused on short-term results, either because they are based on time-bound, donations, or because of investors return of investment demands. The challenge, however, is that climate change cannot be solved, in an unsteady project by project approach. What is required, to sustain a steady developing ecosystem, that keeps scaling?
follows a business-like hybrid funding model: Sponsors help to kick-start an ecosystem, by adopting trees, while semi-commercial activities, in joint venture with all stakeholders, are implemented. The result is long-term self-sustainability, whereas all stakeholders are getting a fair share, to continue their support without any needs for additional funding.

Local people are often seen as part of the deforestation problem. But ignoring their needs for food, agriculture, firewood or timber, will always lead to failure. Without preserving their dignity and without addressing their basic needs, there will always be theft, sabotage, and political resistance. How can we secure our efforts in a cost effective and sustainable way?
incorporates food production, energy supply and source of income, into tree protection and production, by partnering with local farmers or workforce and serving the community in the same way, as all other stakeholders, to keep everybody engaged. Additionally we include training and provide stoves for eco-friendly cooking.

The tree protection and production landscape is mostly small scale, fragmented or one directional, with limited alignment and connection up and down the chain. Because of missing standardization, there is close to no synergy possible, across different projects. So how can our concept influence and streamline the process?
is developing a scalable survey and supply chain analytics platform, to get the most out of every data-point, sensor data, warehousing and farmers planting activity. This way, we can optimize every step from distribution, to tree production and plantation. Goal is, to get faster, cheaper and more profitable, the bigger we get.

With limited transparency, there is not only limited trust, but also a limit to certification and therefor, monetization. It has proven, to be very hard, to create accurate impact measurements, which can be meaningful to investors and institutions, likewise. How can our data management improve, to address and streamline accountability?
will leverage the latest technology, to maximize transparency, like tree-unique-identifier (TUN), progress on carbon offset (non-rights), satellite technology and the involvement, of recognized monitoring authorities, ready for certification of carbon rights and FSC.

our points

  • A mixture of trees, consisting of forest trees, fast growing soil improvement trees and fruit trees, are planted in and around existing forests, to capture carbon permanently, improve biodiversity and reduce soil-erosion.
  • The land, where these trees are planted, is given to, in concession by the Government of Malawi and therefore it is illegal, to cut these trees.
  • There is however, a local need for food, energy, and timber and therefore is setting up joint ventures with the local communities, to plant ‘community-trees’.
  • These ‘community trees’ will provide fruits, firewood and timber, such that the people are not tempted, to cut sponsor trees and take ownership of their own trees.
  • will develop these semi-commercial activities, to cover the cost for sponsor-tree protection, such that the whole set-up becomes self-sustaining.
  • To ensure, that the carbon emission of burning firewood by the local community is not forfeiting the purpose, thousands of fuel-efficient cook stoves will be provided, that are 70% more efficient. This means 70 % reduction of need for firewood.
  • There is also a big and increasing need for timber and firewood in the cities, which could still threaten forestation in the rural area’s, if not properly addressed.
  • This will be solved by setting up dedicated commercial projects, for creating new forest plantations, on bare plantation land, for firewood trees. Those trees, at the time of harvest, will be transformed into firewood pellets, for which there is a huge demand.
  • What will happen is, that these new firewood and timber forests with ‘investment trees’, will be continuously replanted, once trees are cut for serving the needs of the cities.
  • For the cities, more cooking efficiency can be created by creating wood pellets, which are not only easier to store and transport, but also burn with less CO2 emission.